Content and growth
Built content projects from 0 to 1, including a personal podcast that reached 1,000+ subscribers in two months.
ABOUT / MAX HE
I'm a content creator focused on global social media, e-commerce content operations and AI-assisted creative production.
I want my work to sit between creativity and business: clear enough for a brand, native enough for the platform, and human enough to make people care.
Built content projects from 0 to 1, including a personal podcast that reached 1,000+ subscribers in two months.
Worked on advertising creative and industry marketing at ByteDance, supporting brand campaigns, content methodology and platform-side business goals.
Use ChatGPT, Claude, Cursor, Figma, CapCut and video tools to turn user scenarios into content ideas, prototypes and creative assets.