Selected Work — Jingwen He

01

TikTok Shop · AIGC templates

2026.01—Present

Developed AIGC photo-content templates for TikTok Shop products across categories. The work below includes selected images and links to public merchant posts; templates are available in Content Hub.

TikTok Shop Content Hub Merchant access required

Published merchant posts10 public links

Fragrance

Example 01

Health

Example 01 Example 02 Example 03 Example 04 Example 05

Womenswear

Example 01

Home decor

Example 01

Toys

Example 01

Tools

Example 01

Creative strategies · Selected work

Selected images · 27 shown

One image from each of 27 works. Different approaches to extending merchant product images into scenes, stories and selling-point visuals while keeping the product central.

Conversation cards — Conversation cards01 / 27

Support insoles — Support insoles02 / 27

Book — Book03 / 27

Laptop tote — Laptop tote04 / 27

USB-C earphones — USB-C earphones05 / 27

Writing practice set — Writing practice set06 / 27

Supplement sachets — Supplement sachets07 / 27

Graphic T-shirt — Graphic T-shirt08 / 27

Supplement capsules — Supplement capsules09 / 27

Energy drink — Energy drink10 / 27

Football sweatshirt — Football sweatshirt11 / 27

Everyday clogs — Everyday clogs12 / 27

Bottle washer — Bottle washer13 / 27

Science book — Science book14 / 27

Pocket camera — Pocket camera15 / 27

Eye drops — Eye drops16 / 27

Travel book — Travel book17 / 27

Seat cushion — Seat cushion18 / 27

Pocket e-reader — Pocket e-reader19 / 27

Fashion illustration — Fashion illustration20 / 27

Everyday tension — Everyday tension21 / 27

Scent storytelling — Scent storytelling22 / 27

Visual metaphor — Visual metaphor23 / 27

Feature callouts — Feature callouts24 / 27

Illustrated information — Illustrated information25 / 27

Sensory imagery — Sensory imagery26 / 27

Everyday styling — Everyday styling27 / 27

Scroll to explore · Select an image to enlarge

02

INDEPENDENT / WEB

Personal AI projects

AI World

AI INFORMATION

A bilingual AI publication I designed, wrote and built.

Case study Open site ↗

Culture Map

CULTURE

A bilingual cultural reference built around timelines, themes, people and calendars.

Open site ↗

IC — ICREATIVE

AI CREATIVE

An index of sourced AI work across film, visual, brand and interactive projects.

Open site ↗

03

INDUSTRY MARKETING / COMMUNICATIONS

Campaign work

Engine Conference 2023

2023

Coordinated sales teams, merchant attendance and on-site delivery across four industries.

Public article ↗

质造·中国家

2023.05—07

Led communications, campaign materials, video production and launch. The first edition secured 8 million in sponsorship.

Public article ↗ Project video ↗

New Energy Vehicle Development Trends Forum

2023.04.15

Coordinated the event and supported on-site delivery for Ocean Engine and China Automotive News.

Public article ↗

Super Driving Effect Public Course

2021.12

Performance marketing training for automotive agencies.

Public article ↗

Performance Advertising Marketing Course

2021

Produced short-form video courses for the home and real estate sectors, published on Ocean Engine Learning.